The platform is rolling out a new feature that allows them to reduce the quantity of AI-created videos appearing in their streams. This initiative comes as the service disclosed that it now features more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This advancement aligns with a surge in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising video streams on a competing service only show AI-generated videos. A large amount of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently absurd or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we want to offer the community the option to adjust the amount of that, depending on their own choices,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its service identified as artificially created. Collectively, more than 100 m videos are uploaded to the app every day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the volume of artificial media they watch by opening the content preference option in the application and picking AI-made media. Additional categories that currently be adjusted under the filter cover current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its policies mandate creators to identify “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Furthermore, the service will now apply an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is intended to stop users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for specialists and institutions to produce educational content about using AI responsibly. This program will support educational bodies specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over plans to lay off a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its trust and safety department in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive stated that people-led review would remain essential, but AI can protect employees by filtering out the most distressing content before it has to be seen by staff. The platform stated a significant reduction in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
